عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
1118733894
9781118733899
1118734025
111873405X
1118734114
9781118734025
9781118734056
9781118734117
dltt
Big data marketing :
[Book]
engage your customers more effectively and drive value /
Lisa Arthur
xiv, 192 pages :
illustrations ;
24 cm
Includes bibliographical references (pages 177-184) and index
Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing
John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400
Big data marketing.
9781118734056
Engage your customers more effectively and drive value
Internet marketing
Marketing-- Data processing
Marketing-- Management
Marketing research-- Statistical methods
Arthur, Lisa
20181121121138.0
rda
مطالعه متن کتاب [Book]
Y
