عنوان
پدید آورنده
موضوع
رده
HD9665.5 .L36 2013
HD9665
.
5
.
L36
2013
کتابخانه
محل استقرار
1118487478
9781118487471
dltt
Devalued and distrusted :
[Book]
can the pharmaceutical industry restore its broken image? /
John L. LaMattina, Ph.D
ix, 125 pages :
illustrations ;
25 cm
Chapter 1. The four secrets that drug companies don't want you to know -- Chapter 2. What has happened to R&D productivity? -- Chapter 3. Callenges in key therapeutic areas for improving --Chapter 4. Improving R&D output -- Chapter 5. Restoring pharma's image -- Chapter 6. Final thoughts
Includes bibliographical references and index
"While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R&D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals"--
Pharmaceutical industry-- Corrupt practices
338
.
4/76151
23
HD9665
.
5
.
L36
2013
LaMattina, John L
20130502093803.0
rda
مطالعه متن کتاب [Book]
Y
