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The social media bible :

1118269748 (pbk.)

9781118269749 (pbk.)

9781118283455 (ebk)

9781118284780 (ebk)

9781118287231 (ebk)

dltt

The social media bible :

[Book]

tactics, tools, & strategies for business success /

Lon Safko.

3rd ed.

Chichester :

John Wiley [distributor],

c2012.

xviii, 622 p. :

ill. ;

25 cm.

Includes index.

Previous ed.: 2010.

pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.

0

Electronic commerce.

Internet marketing.

Online social networks-- Economic aspects.

Social media-- Economic aspects.

Safko, Lon.

20120625011126.0

[Book]

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