عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
1111525196
1111823782
9781111525194
9781111823788
dltt
Essentials of strategic management /
[Book]
Charles W.L. Hill, Gareth R. Jones.
3rd ed.
Mason, Ohio :
South-Western/Cengage Learning,
2012.
1 volume (various pagings) :
color illustrations ;
26 cm
Instuctor's ed.
Includes bibliographical references and index.
The Strategy-Making Process -- Stakeholders, the Mission, Governance, and Business Ethics -- External Analysis: The Identification of Opportunities and Threats -- Building Competitive Advantage -- Business-Level Strategy and Competitive Positioning -- Strategy in the Global Environment -- Corporate-Level Strategy and Long-Run Profitability -- Strategic Change: Implementing Strategies to Build and Develop a Company -- Implementing Strategy through Organizational Design -- Cases: Apple in 2008 -- SGI versus Dell -- The Home Video Game Industry -- McDonalds and Its Critics: 1973-2009 -- The Global Auto Industry -- GM in 2009 -- IKEA -- Rise of IBM -- Fall of IBM -- IBM in 2009.
0
"Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action."--Publisher.
Strategic planning.
Hill, Charles W. L.
Jones, Gareth R.
20160926051018.0
مطالعه متن کتاب [Book]
Y
