عنوان
پدید آورنده
موضوع
رده
HF5415.335 .A432 2004
HF5415
.
335
.
A432
2004
کتابخانه
محل استقرار
0873895932 (hard cover, casebound)
dltt
Customer satisfaction research management :
[Book]
a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /
Derek R. Allen
Milwaukee :
ASQ Quality Press,
2004
xv, 248 p. :
ill. ;
24 cm
"American Society for Quality."
Includes bibliographical references (p. 233-238) and index
Customer satisfaction, retention, and profitability -- Tracking and reporting customer satisfaction metrics -- Linking CSM to management incentives : theoretical foundation -- Linking CSM to management incentives : quantitative approaches -- Implementing key driver results -- CRM and customer satisfaction -- Linking customer satisfaction to business outcomes -- Managing global customer satisfaction programs -- Linking customer feedback to business processes -- Creating and managing loyalty segments
0
Consumer satisfaction-- Research
Customer loyalty-- Research
Customer services-- Management-- Research
Customer services-- Quality control-- Research
Marketing research-- Management
658
.
8/343
22
HF5415
.
335
HF5415
.
335
.
A432
2004
.
A432
2004
Allen, Danica R.,1959-
American Society for Quality
20040909062455.0
مطالعه متن کتاب [Book]
Y
