عنوان
پدید آورنده
موضوع
رده
G155.A1 S68 2000
G155
.
A1
S68
2000
کتابخانه
محل استقرار
085199282X
0851999263
9780851992822
9780851999265
dltt
Strategic management in tourism /
[Book]
edited by Luiz Moutinho
x, 349 pages :
illustrations ;
25 cm
Includes bibliographical references
"This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. Furthermore, the book covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The aim of this advanced textbook is to provide a vision of integrated management which will benefit students in their future careers in the areas of business studies, tourism and planning."--Jacket
Tourism-- Management
Tourisme - Gestion
338
.
4/791
21
G155
.
A1
S68
2000
Moutinho, Luiz
20160712065636.0
مطالعه متن کتاب [Book]
Y
