simple steps that build relationships and win even the toughest sale /
Greg Bennett
New York :
AMACOM, American Management Association,
c2007
ix, 242 p. :
ill. ;
23 cm
Includes index
Consultative salespeople often struggle with closing -- The role of mini-steps in the closing process -- How to create mini-steps in the closing process -- How to use mini-steps to close for action -- Embracing no as a sales culture -- Consultative closing by focusing on after the sale -- Consultative closing for managers (a short course) -- A four-week plan for implementation and lasting success