the future of advertising, sales, and the brand experience in the wireless age /
Rick Mathieson
New York :
AMACOM,
c2005
ix, 244 p. :
ill. ;
24 cm
Includes bibliographical references (p. [213]-227) and index
The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020