عنوان

Franchising & licensing :

0814404502

0814472222

dltt

Franchising & licensing :

[Book]

two powerful ways to grow your business in any economy /

Andrew J. Sherman

Third edition

xi, 436 pages :

illustrations ;

26 cm

Includes bibliographical references and index

Leveraging intellectual capital to create growth opportunities and profitable new income streams -- The foundation of franchising -- Developing the operations and training programs -- Developing system standards and enforcing quality control -- Federal and state regulation of franchising -- Compliance -- Structuring franchise agreements, area development agreements, and related documents -- Protecting the intellectual property of the Franchise system -- Managing disputes -- Developing sales and marketing plans -- Taking your franchise program overseas -- Business and strategic planning for the growing franchisor -- Capital formation strategies -- Management and leadership issues in building a successful franchising organization -- The role of the chief financial officer and related financial and administrative management issues -- Special issues in mergers and acquisitions -- Managing the transfer and renewal process -- Strategic and structural alternatives to franchising -- Structuring licensing programs and agreements -- Joint ventures and strategic alliances

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Franchising and licensing

Franchises (Retail trade)-- United States

License agreements-- United States

Sherman, Andrew J

20141129030038.0

[Book]

Y