عنوان

Measuring psychological responses to media messages /

0805807179

9780805807172

dltt

Measuring psychological responses to media messages /

[Book]

edited by Annie Lang

x, 244 pages :

illustrations ;

24 cm

LEA's communication series

Includes bibliographical references and indexes

Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang

0

Mass media-- Psychological aspects

Lang, Annie

20160712060008.0

[Book]

Y