what nurses know and must communicate to the public /
Bernice Buresh, Suzanne Gordon.
Third edition.
1 online resource (294 pages) :
illustrations.
The culture and politics of health care work
Includes bibliographical references (pages 275-286) and index.
Ending the silence -- The daisy dilemma -- From virtue to the voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the media -- In your own voice : letters to the editor, op-eds, and blogs -- Getting it right -- Appearing on television and radio -- Opportunities and challenges ahead.