عنوان
پدید آورنده
موضوع
رده
H61.27 .N48 2003
H61
.
27
.
N48
2003
کتابخانه
محل استقرار
0761920269
0761920277
9780761920267
9780761920274
dltt
Scaling procedures :
[Book]
issues and applications /
Richard G. Netemeyer, William O. Bearden, Subhash Sharma
xiv, 203 pages :
illustrations ;
24 cm
Includes bibliographical references (pages 187-194) and index
1. Introduction and Overview -- 2. Dimensionality -- 3. Reliability -- 4. Validity -- 5. Steps 1 and 2: Construct Definition and Generating and Judging Measurement Items -- 6. Step 3: Designing and Conducting Studies to Develop a Scale -- 7. Step 4: Finalizing a Scale -- 8. Concluding Remarks
0
Scaling (Social sciences)
Schaalmethoden
300/
.
7/2
21
H61
.
27
.
N48
2003
Netemeyer, Richard G.,1956-
Bearden, William O.,1945-
Sharma, Subhash
20160712071634.0
مطالعه متن کتاب [Book]
Y
