عنوان

The great American blow-up :

0299067343 (alk. paper)

0299152502 (cloth : alk. paper)

0299152545 (pbk. : alk. paper)

9780299067342 (alk. paper)

9780299152505 (cloth : alk. paper)

9780299152543 (pbk. : alk. paper)

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The great American blow-up :

[Book]

puffery in advertising and selling /

Ivan L. Preston

Rev. ed

Madison, Wis. :

University of Wisconsin Press,

c1996

viii, 243 p. ;

24 cm

Includes bibliographical references (p. 197-227) and index

1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated

0

Great American blow-up.

Advertising laws-- United States

Advertising-- United States

Selling

Preston, Ivan L.,1931-

20121022101032.0

[Book]

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