عنوان
پدید آورنده
موضوع
رده
ML3790 .H985 2010
ML3790
.
H985
2010
کتابخانه
محل استقرار
0240812387 (pbk. : alk. paper)
9780240812380 (pbk. : alk. paper)
dltt
Record label marketing /
[Book]
Tom Hutchison, Amy Macy, Paul Allen
2nd ed
Burlington, MA :
Focal Press,
c2010
xii, 449 p. :
ill. ;
24 cm
Includes bibliographical references and index
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan
0
Music trade
Sound recording industry
Sound recordings-- Marketing
780
.
68/8
22
ML3790
.
H985
2010
Hutchison, Thomas W., (Thomas William)
Allen, Paul
Macy, Amy
20090925000000.0
مطالعه متن کتاب [Book]
Y
