عنوان

Business in action /

0132828782

9780132828789

dltt

Business in action /

[Book]

Courtland L. Bovée, John V. Thill.

Sixth edition.

xl, 486 pages.

Includes bibliographical references and index.

Preface -- Prologue -- Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems -- References.

0

Business.

Commerce.

Industrial management.

Bovée, Courtland L.

Thill, John V.

20120221113219.0

rda

[Book]

Y