mind-blowing strategies for recreating yourself, your team, your customers, your business and everything in between /
Robert Scheinfeld.
Hoboken, N.J. :
Wiley,
c2009.
Includes index.
The big lie -- The big truth -- The fantasy factory -- Dropping anchors -- The physics of fiction -- The two Ps -- The many faces of power -- The myth of cause and effect -- Redefining the nature of business -- The sun and clouds effect -- Assembling the drill, part 1 -- Assembling the drill, part 2 -- Stranger in a strange land -- When the going gets tough -- Recreating yourself, your team, your customers, your business, and everything in between -- Red pill or blue pill?