عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
0203299981
0415322235 (hardback)
0415322243 (pbk.)
dltt
Persuasion in advertising
[Book]
John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
1st ed.
New York :
Routledge,
2004.
xi, 220 p. :
ill.
Includes bibliographical references (p. 197-208) and index.
Advertising-- Psychological aspects.
Persuasion (Psychology)
O'Shaughnessy, John,1927-
O'Shaughnessy, Nicholas J.,1954-
ProQuest (Firm)
20171015172200.0
مطالعه متن کتاب [Book]
Y
