عنوان

Retail brand equity and loyalty :

3658150378

9783658150372

365815036X

9783658150365

b435254

Retail brand equity and loyalty :

[Book]

analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /

Julia Katharina Weindel.

1 online resource.

Handel und Internationales Marketing / Retailing and international marketing

Includes bibliographical references

9783658150365

Brand loyalty.

Brand name products-- Research.

Brand name products-- Valuation.

Intangible property-- Valuation.

BUS-- 002000

BUS-- 016000

658

8/27

HF6161

Weindel, Julia Katharina

Ohio Library and Information Network.

20161014095551.8

rda

[Book]