create a dynamic, fully featured, online store with the most powerful open source e-commerce software /
William Rice
Birmingham, U.K. :
Packt Pub.,
c2009
1 online resource (vii, 281 p.) :
ill
"Learn by doing: less theory, more results"--Cover
Description based on print version record
Includes index
"Magento is the world's most evolved e-commerce solution. It runs on the Apache/MySQL/PHP platform. From one installation, you can control multiple storefronts, all sharing customer and product information. Magento's templates and themes enable you to customize the look and feel of your store, even optimizing it for mobile phones. Extensions enable you to connect Magento to a large number of payment gateways and shipping services. Modular code enables you to upgrade your Magento installation while retaining your customizations. Support is provided free by an active open source community and by subscription to Varien, the company behind Magento. This book provides that guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders."--Resource description page