عنوان
پدید آورنده
موضوع
رده
QA76.9.A25 M5824 2015
QA76
.
9
.
A25
M5824
2015
کتابخانه
محل استقرار
1606498487
9781606498484
b421151
Digital privacy in the marketplace :
[Book]
perspectives on the information exchange /
George R. Milne
First edition
xv, 179 pages :
illustrations ;
23 cm
Digital and social media marketing and advertising collection,
2333-8830
Includes bibliographical references (pages [155]-172) and index
1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index
0
This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy
Digital privacy in the marketplace.
9781606498491
Computer security
Consumer protection
Data protection
Information resources management-- Security measures
Internet-- Access control
Teleshopping-- Security measures
QA76
.
9
.
A25
M5824
2015
Milne, George R.
20150911232241.0
rda
مطالعه متن کتاب [Book]
Y
