عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .C665 2009
HF5415
.
1265
.
C665
2009
کتابخانه
محل استقرار
1599048132 (hardcover)
1599048159 (ebook)
9781599048130 (hardcover)
9781599048154 (ebook)
b421014
Contemporary research in e-branding /
[Book]
[edited by] Subir Bandyopadhyay
xix, 358 pages :
illustrations ;
29 cm
"Premier reference source"--Cover
Includes bibliographical references (pages 313-350) and index
"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher
Branding (Marketing)
Communication in marketing
Internet marketing
658
.
8/72
22
HF5415
.
1265
.
C665
2009
Bandyopadhyay, Subir,1958-
20141129065218.0
مطالعه متن کتاب [Book]
Y
