a designer's guide to refreshing & rethinking design /
Michael Hodgson with Matthew Porter
Beverly, Mass. :
Rockport Publishers,
c2010
192 p. :
ill. (chiefly col.) ;
26 cm
The unbearable likeness of bean -- Refresher course -- The only constant: change -- Sleight of hand (evolution) -- Revolutions -- Case studies -- Logo gallery
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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary