a real-world guide to using type in graphic design /
Timothy Samara
1st pbk. ed
Beverly, Mass. :
Rockport Publishers,
2006, c2004
240 p. :
ill. (chiefly col.) ;
23 cm
Originally published: 2004
Includes bibliographical references (p. 240) and index
Up front -- Typography is everywhere -- Talkng type -- Typography fundamentals. Type mechanics : the visual tool kit ; Form and function : building the bigger picture ; Expressing the unspoken : image and emotion in typography -- Typography in practice. Typeface design ; Book design : texts and covers ; Collateral texts : brochures and annual reports ; Website design ; Ephemera : announcements, promotions, and advertising ; Posters ; Type in motion : animations and film titles ; Visual identity : logos and corporate identity systems ; Environmental type : signage, exhibitions, and architectural branding ; Publicaitons : newspapers, magazines, and newsletters ; Packaging
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An at-a-glance reference book for designers on all aspects of type. Presents information on type--the cornerstone of graphic design--through hundreds of real-life projects showing successful, well-crafted usage of type. Also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules to live (and work) by.--From publisher description