a quick guide to the essentials of effective design /
Lisa L. Cyr
Gloucester, Mass. :
Rockport Publishers,
c2006
192 p. :
col. ill. ;
29 cm
At head of title: Graphic workshop
Image and brand brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns
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Graphic workshop, innovative promotions that work
Commercial art-- United States-- History-- 21st century, Case studies
Graphic arts-- United States-- History-- 21st century, Case studies