The practitioner's guide to user experience design /
[Book]
Luke Miller
First edition
viii, 181 pages ;
21 cm
Includes bibliographical references and index
Seeing through users' eyes -- Creativity loves constraints -- Interface designs are the facial expressions of digital products -- Innovation is not for innovation's sake -- Good UX comes from being open to input
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"An essential primer that focuses on UX (User Experience) showing how to design, innovate, and implement new websites and apps that consumers will find attractive and will be eager to use or purchase"--
"Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. THE PRACTITIONER'S GUIDE TO USER EXPERIENCE breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design"--