عنوان

Enterprise games :

1449319564

9781449319564

b419247

Enterprise games :

[Book]

using game mechanics to build a better business /

Michael Hugos

First edition

xi, 199 pages :

illustrations, maps ;

23 cm

Includes bibliographical references and index

Transformation of the great game of business -- Feedback in the real-time economy (why games matter) -- Feedback systems drive business agility -- New paradigms and operating principles -- Gamification -- A continuum of functionality: simulations to serious games -- Massively multiplayer online games and real-time collaboration -- Driving the great game of sales -- Games mechanics in products, services, and user interfaces -- Environments of decision -- A novel encounter with big data -- Game layer on top of the world -- Games for change -- The future of work

0

Games are playing a crucial role in many successful businesses--not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today's real-time economy. It's not about giving workers a smiley face for producing more widgets. You'll discover how game mechanics--particularly popular multiplayer video games--provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control. Discover why industrial age business structures from the 20th century no longer work Design real-time business collaboration systems, using massively multiplayer online game concepts Make your in-house systems more agile with technologies such as social media, mobile devices, and cloud computing Understand game dynamics: goals, rules, real-time feedback, and voluntary participation Apply virtual worlds and 3-D animation to business intelligence and data analytics applications

Management games

Hugos, Michael H

20141128191503.0

[Book]

Y