by Amy Porterfield, Phyllis Khare, and Andrea Vahl
2nd ed
Chichester :
John Wiley [distributor],
c2013
xx, 676 p. :
ill. ;
24 cm
--For dummies
Includes index
Previous ed.: 2011
Introduction -- Joining the Facebook marketing revolution -- Claiming your presence on Facebook -- Adding the basics to your Facebook page -- Building, engaging, retaining, and selling to your community -- Understanding Facebook applications -- Making Facebook come alive with events and contests -- Advanced Facebook marketing tactics -- Facebook advertising -- Measuring, monitoring, and analyzing
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Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!