1. Your financial dashboard : the net income statement, cash flow statement, and balance -- 2. The net income statement : the key to growing your profits -- Line items on your net income statement -- Management benchmarks -- 3. Using your net income statement to improve profits : driving with your eyes open -- Driving profits for product businesses -- Driving profits for service businesses -- 4. The breakeven point : when your business is truly self-sustaining -- Why the breakeven point matters -- How to discover the breakeven point -- It takes time to each the breakeven point -- Marketing expenses can help or hinder -- Staying at or above your breakeven point -- 5. Your cash flow statement is speaking : can you hear it? -- Why cash flow is important -- Net revenue and cash are not the same thing -- How the cash flow statement works -- Budgeting cash the easy way -- Cash-burning traps to avoid -- 6. Managing your cash flow : more is better -- Managing your cash inflow -- Managing your cash outflow -- 7. What 's you company worth? : the balance sheet holds the secret -- What the balance sheet reveals -- The three sections of the balance sheet -- 8. The balance sheet in action : how to win friends and influence bankers -- What the balance sheet numbers reveal -- How to improve your balance sheet -- How a bank evaluates a business -- Duration of a loan and the role of collateral -- Eight myths about dealing with banks -- 9. Putting it all together : your financial dashboard in real time -- Basic business transactions -- Ratios and percentages help find the patterns -- 10. Numbers make the business : an interview with Norm Brodsky -- Inside the mind of NOrm Brodsky
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Demystifies the financial dashboard--net income statements, cash flow statements, and balance sheets