عنوان
پدید آورنده
موضوع
رده
HM742 .B53 2011
HM742
.
B53
2011
کتابخانه
محل استقرار
0789747413 (pbk.)
9780789747419 (pbk.)
b414743
Social media ROI :
[Book]
managing and measuring social media efforts in your organization /
Olivier Blanchard
xvi, 292 pages :
illustrations ;
23 cm
Includes index
"Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for- and achieve them. ... Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media."--Back cover
Social media return on investment
Internet marketing
Social media-- Economic aspects
658
.
872
22
HM742
.
B53
2011
Blanchard, Olivier
20141128191506.0
مطالعه متن کتاب [Book]
Y
