عنوان

The strategic planning workbook /

074946500X

0749465018

9780749465001

9780749465018

b414093

The strategic planning workbook /

[Book]

Neville Lake

3rd ed

Philadelphia :

Kogan Page,

2012

xiii, 223 pages :

illustrations ;

24 cm

Includes index

The Strategic Planning Workbook is a practical, eclectic, pragmatic guide to creating a strategic plan. It defines strategic planning as gaining insights about where a company is now, gathering the information that identifies where_that company_should be in the future and generating the decisions that will bridge that gap._ This book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make a decision and the frameworks to translate conclusions into action plans. Exercises, data gathering, analysis, two workshops and an implementation plan are all provided to create a map to the best future possible. This fully revised third edition includes three new chapters, covering: how to analyze organizational circumstances and match a strategy to them; how to build in measures to track business and strategic success; and how to revise an existing plan, whether_to take corrective action or to build upon its positive results. -- PROVIDED BY THE PUBLISHER

Strategic planning

Lake, Neville

20171101044521.0

[Book]

Y