عنوان
پدید آورنده
موضوع
رده
HD69.B7 I533 2007
HD69
.
B7
I533
2007
کتابخانه
محل استقرار
0749450835 (hbk.)
9780749450830 (hbk.)
bnb
b414091
Living the brand :
[Book]
how to transform every member of your organization into a brand champion /
Nicholas Ind
3rd ed
Philadelphia :
Kogan Page, Ltd.,
2007
200 p. :
ill. ;
24 cm
Includes index
Includes bibliographical references and index
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion
0
Brand name products
Business names
Corporate image
Management-- Employee participation
658
.
8/27
22
HD69
.
B7
I533
2007
Ind, Nicholas
20080923011309.0
مطالعه متن کتاب [Book]
Y
