عنوان
پدید آورنده
موضوع
رده
GV713 .G66 2013
GV713
.
G66
2013
کتابخانه
محل استقرار
0736096116 (hbk.)
9780736096119 (hbk.)
bnb
b413978
Managing sports events /
[Book]
T. Christopher Greenwell, Leigh Ann Danzey-Bussell & David J. Shonk.
201310
201310
xi, 228 pages ;
29 cm
Includes bibliographic references and index.
Chapter 1. Understanding the sport event industry -- chapter 2. Event conceptualization -- chapter 3. Event bidding -- chapter 4. Event staffing -- chapter 5. Event budgeting -- chapter 6. Event sponsorship -- chapter 7. Event marketing -- chapter 8. Media promotion and relations -- chapter 9. Contract considerations -- chapter 10. Risk management and negligence -- chapter 11. Event services and logistics -- chapter 12. Event-day management -- chapter 13. Postevent details and evaluation.
0
Special events-- Management.
Sports administration.
796
.
069
23
GV713
.
G66
2013
Greenwell, T. Christopher,1967-
Danzey-Bussell, Leigh Ann,1965-
Shonk, David J.,1969-
20131015133325.0
rda
مطالعه متن کتاب [Book]
Y
