عنوان
پدید آورنده
موضوع
رده
HF5548.32 .C472 2009
HF5548
.
32
.
C472
2009
کتابخانه
محل استقرار
0273719602 (pbk. : alk. paper)
9780273719601 (pbk. : alk. paper)
bnb
dnb
b411264
b411264
E-business and e-commerce management :
[Book]
strategy, implementation and practice /
Dave Chaffey
4th ed
New York :
FT Prentice Hall,
2009
xxxii, 764 p. :
col. ill. ;
27 cm
Includes bibliographical references and index
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance
0
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
Business enterprises-- Computer networks
Electronic commerce
Electronic commerce
651
.
8
658
.
8/72
22
HF5548
.
32
.
C472
2009
Chaffey, Dave,1963-
20120905083121.0
مطالعه متن کتاب [Book]
Y
