عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
3835005170
383509355X
9783835005174
9783835093553
b408132
Key account management in business-to-business markets
[Book]
an assessment of its economic value /
Stefan Wengler ; with a foreword by Michael Kleinaltenkamp.
1 . Aufl.
Wiesbaden :
Deutscher Universitäts-Verlag,
2006.
xiv, 294 p. :
ill.
Gabler Edition Wissenschaft. Business-to-Business-Marketing
Includes bibliographical references (p. 254-294).
Consumers-- Management.
Marketing-- Key accounts.
Selling-- Key accounts.
Transaction costs-- Management.
Wengler, Stefan.
ProQuest (Firm)
20180314083300.0
مطالعه متن کتاب [Book]
Y
