عنوان
پدید آورنده
موضوع
رده
HF5415 .5 .S23 2019
HF5415
.
5
.
S23
2019
کتابخانه
محل استقرار
:9781526402837
978618
انگلیسی
[book]
\ edited by Stephen L. Vargo and Robert F. Lusch; assistant editor Kaisa, Koskela-Huotar
Los Angeles
: SAGE Reference
, 2019
xxxix, 760 p.
:ill.
Bibliography
Index
Introduction and Background -- Value Cocreation -- Service Exchange -- Service Ecosystems -- Institutions and Institutional Arrangements -- Resources and Resource Integration -- Actors and Practices -- Innovation -- Midrange Theory -- Selected Applications -- Reflections and Prospects.
0
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a goods/product logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:
Customer relations -- Philosophy
Customer services -- Philosophy
Service industries -- Philosophy
مشتریشناسی -- فلسفه
خدمات مشتری -- فلسفه
خدمات -- فلسفه
658
.
812
23
HF5415
.
5
.
S23
2019
Vargo, Stephen L., 1945-
وارگو، استیون ال.، ۱۹۴۵ - م.
Lusch, Robert F.
لاش، رابرت، ۱۹۴۹ - م
20191127132929.0
rda
BL
270410
1
Y
