عنوان

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

:9781522521396

29439

انگلیسی

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

[electronic resources]

\ Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Hershey, PA

: IGI Global

, 2017

420p.

:ill

Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series

Index

Bibliography

Consumer behavior

Customer relations

Electronic commerce

رفتار مصرف‌کننده

مشتری‌شناسی

بازرگانی الکترونیکی

E-Book

Kaufmann, Hans Ruediger, 1958-

Panni, Mohammad Fateh Ali Khan, 1981-

ایران

9781522521396.pdf

279177