عنوان
پدید آورنده
موضوع
رده
HG4028 .M36,M32 2013
HG4028
.
M36
,
M32
2013
کتابخانه
محل استقرار
IR
988274
انگلیسی
IR
Marketing and Finance
[Book]
:Creating Shareholder Value
/ Malcolm McDonald, Brian D. Smith, Keith Ward
Chichester, UK
: John Wiley & Sons
, 2013.
xvii, 253 p.
: ill.
Revision of the Author's Marketing Due Diligence
Marketing due diligence.
Print
Bibliography
Index
Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.
Corporations -- Valuation
Corporations -- Investor relations
Stocks -- Marketing
Stocks -- Prices
Economic value added
Risk assessment
شرکتها -- ارزشگذاری
شرکتها و سرمایهگذاران
سهام -- بازاریابی
سهام -- قیمت ها
ارزش افزوده اقتصادی
خطرسنجی
HG4028
.
M36
,
M32
2013
McDonald, Malcolm
Smith, Brian David، 1961-
Ward, Keith، 1949-
ایران
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
