عنوان

Trends in E-Business, E-Services, and E-Commerce

IR

989011

انگلیسی

IR

Trends in E-Business, E-Services, and E-Commerce

[Book]

:Impact of Technology on Goods, Services, and Business Transactions

/ In Lee

Hershey, PA

: Hershey, PA

, 2014.

xxviii, 319 p.

(Advances in e-business research (AEBR) book series)

Print

Bibliography

Index

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.

From integration to social media: understanding electronic marketplace / Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar -- Beneficial e-personalization and related technological innovations applied to e-tailing / Alan D. Smith -- Mobile commerce adoption in organizations : a literature review and preliminary findings / Susam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu -- Online brand expansion towards the offline setting : which way to go? / Rafael Bravo, Leif E. Hem, Josae M. Pina -- Examining the impact of web 2.0 : applications on knowledge management performance / Scott Buechler, Richard Hartshorne, Haya Ajjan -- Role of customer satisfaction in a community bank / Somjit Barat, Mont Alto, John E. Spillan -- Collaborative business service modelling and improving : an information-driven approach / Thang LE DINH, Thanh Thoa PHAM THI -- E-strategy and soft landings for franchising in emerging markets / Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo -- Improving network-based marketing by personalized recommendation / Leila Esmaeili, Golshan Assadat Afzali -- Internet incidence on SME's sales : a propensity score matching analysis / Maraia Veraonica Alderete -- An update on the use of Facebook as a marketing tool by private educational institutions in Singapore / A.K. Leng -- Planning your digital estate : is your digital legacy really yours? / Daniel S. Hoops -- Online corporate reputation management and it : from reactive to proactive organizations / Alberto Francesconi, Claudia Dossena.

Electronic commerce - Management

Small business - Computer networks

Customer services - Technological innovations

بازرگانی الکترونیکی - مدیریت

کسب و کار خرد - شبکه‌های رایانه ای

خدمات مشتری - نوآوری

Lee, In, 1958-, editor of compilation.

ایران

Library of Foreign Languages and Islamic resource

old catalog

p

BL

1

a

Y