عنوان

Turn Clicks into Customers

IR

991367

انگلیسی

IR

Turn Clicks into Customers

[Book]

:Proven Marketing Techniques for Converting Online Traffic into Revenue

/ Duane Forrester

New York

: McGraw-Hill

, 2010.

xv, 220 p.

: , ill

Print

Index

This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.- [book cover] Search marketing overview: the essentials - Performing organic search marketing: driving low-cost traffic - Converting organic search marketing: the five pillars of trust - Paid search marketing: driving customers to your web site - Local search marketing: narrowing your scope - Videos and webinars: profit from sharing your knowledge - Internet advertising banners: a tried and true method - Social networking and blogging: the new ways to get conversions - Blogs and communities: the predecessors of social media - E-mail marketing: tread carefully to reap great rewards - Shopping carts: optimizing the checkout process - Analytics: running the numbers - Industry expert interviews: direct advice and insights from successful people - Case studies.

Internet marketing

Internet advertising

Customer relations

Forrester, Duane

ایران

Library of Foreign Languages and Islamic resource

old catalog

p

BL

1

a

Y