عنوان
پدید آورنده
موضوع
رده
HF5415,.1265 .V65 2008
HF5415
,.
1265
.
V65
2008
کتابخانه
محل استقرار
IR
991456
انگلیسی
IR
Always on
[Book]
:Advertising, Marketing and Media in an Era of Consumer Control
/ Christopher Vollmer with Geoffrey Precourt
New York
: McGraw-Hill
, 2008.
215 p.
: , ill
Print
Bibliography
Index
The twenty-first century marketing mix - Mediamorphosis : the consumer in charge - Mutiny in media - Metrics : moving from impressions to impact - Marketers to agencies : "change or die" - The future starts here.
Internet marketing
Consumer behavior
Marketing
HF5415
,.
1265
.
V65
2008
Vollmer, Christopher
Precourt, Geoffrey
ایران
Library of Foreign Languages and Islamic resource
42
42
42.pdf
42.pdf
old catalog
p
BL
1
a
Y
