عنوان

Transitioned Media

IR

991387

انگلیسی

IR

Transitioned Media

[Book]

:A Turning Point into the Digital Realm

/ Gali Einav, editor

New York

: Springer

, 2010.

xix, 165 p.

: , ill

(The Economics of Information, Communication and Entertainment,1868-0453)

Print

Bibliography

Index

Introduction: the end of media as we know it? / Gali Einav - The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler - Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust - The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp - The changing face of traditional media : the news business case study. We interrupt this program- the cosmic change in the "news business" / Jeff Gralnick - Mobile social networking and the news / Laura Forlano - Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly - Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey - The fat lady still sings : bringing music into the digital age / Lydia Loizides - How cinema is digital / Kristen M. Daly - Thumb wars : body and mind in video games / Liel Leibovitz.

Digital media, Social aspects

Massamediaindustrie, gtt

Technische vernieuwing, gtt

Economische aspecten, gtt

Sociale aspecten, gtt

Einav, Gali

ایران

Library of Foreign Languages and Islamic resource

old catalog

p

BL

1

a

Y