عنوان
پدید آورنده
موضوع
رده
HF5415,.32 .J3 2012
HF5415
,.
32
.
J3
2012
کتابخانه
محل استقرار
IR
994670
انگلیسی
IR
Consumer Psychology
[Book]
/ Cathrine V. Jansson-Boyd
Maidenhead
: Open University Press
, 2012.
xi, 258 p.
: ill
Print
Bibliography
Index
Consumer psychology: what it is and how it emerged - Consumer memory and learning - Perception and attention - Identity and consumption - The emotional consumer - Attitudes - Advertising psychology - Motivational determinants of consumer behaviour - Consumer decision making and brand loyalty - The Internet - Children as consumers - Consumption and happiness - Consumers and the environment - References - Author index - Subject index
Consumer behavior -- Psychological aspects
Consumers -- Psychology
مصرف کنندگان -- رفتار -- جنبههای روان شناسی
مصرف کنندگان -- روان شناسی
HF5415
,.
32
.
J3
2012
Jansson-Boyd, Cathrine V.
ایران
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
