Still living in the past : why history matters.- North Korea : a distorted mirror.- The IMF crisis and its impact on South Korea.- The middle nation : how Korea navigates between Japan and China.- So long Uncle Sam : the Korean-U.S. relationship.- Korea in the driver's seat : a short history of the Korean car.- Samsung eternal : from rice trading to $174 billion in sales.- LG's rebirth : Lak Hui learns to create its own luck.- Technology Nirvana : Korea's wired and wireless leadership.- The Korean wave : ebbing or flowing?.- The culture of business : what it's like to work and play in Korea.- Teeing off : Korea's obsession with golf.- From homogeneity to multiculturalism : the world comes to Korea.- A changing society : shifting roles in modern Korea.- Whither the north? : four scenarios for the future of North Korea.- Toward Korea 3.0 : challenges and opportunities for the next forty years