عنوان

30 [Thirty]-Minute Social Media Marketing

IR

995523

انگلیسی

IR

30 [Thirty]-Minute Social Media Marketing

[Book]

:Step-by-Step Techniques to Spread the Word About your Business Fast and Free

/ Susan Gunelius

New York

: McGraw-Hill

, 2011.

ix, 260 p.

: ill

Print

Bibliography

Index

Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control.- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities.- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions.- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together.- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009.- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.

Thirty-minute social media marketing

Internet marketing

Online social networks

بازاریابی اینترنتی

شبکه های اجتماعی پیوسته

Gunelius, Susan

ایران

Library of Foreign Languages and Islamic resource

old catalog

p

BL

1

a

Y