:Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change
/ Adam Gordon
New York
: American Management Association
, 2009.
x, 294 p.
: ill
Print
Bibliography
Index
Recognizing forecast intentions.- The quality of information : how good is the data?.- Bias traps : how and why interpretations are spun.- Zeitgeist and perception : how we can't escape our own mind.- The power of user utility : how consumers drive and block change.- Drivers, blockers, and trends.- The limits of quantitative forecasting.- A systems perspective in forecasting.- Alternative futures : how it's better to be vaguely right than exactly wrong.- Applying forecast filtering.- Questions to ask of any forecast