:How to Create a Thriving Entrepreneurial Spirit Throughout your Company
/ Robert D. Hisrich and Claudine Kearney
New York
: McGraw-Hill
, 2012.
xi, 337 p.
: ill
Print
Bibliography
Index
Entrepreneurship and corporate entrepreneurship.- Behavioral aspects of corporate entrepreneurship.- Understanding and managing the entrepreneurial process.- Identifying, evaluating and selecting the opportunity.- Locating the venture in the organization.- Organizing the venture.- Controlling the venture.- The internal politics of venturing- Developing the business plan.- Selecting, evaluating and compensating corporate entrepreneurs.- Funding the venture.- Implementing corporate venturing in your organization