عنوان
پدید آورنده
موضوع
رده
HF5415,.5 .M3853 2010
HF5415
,.
5
.
M3853
2010
کتابخانه
محل استقرار
IR
995218
انگلیسی
IR
Managing Customers Through Economic Cycles
[Book]
/ John McKean
Chichester, West Sussex
: John Wiley & Sons
, 2010.
vi, 256 p.
: ill
Print
Bibliography
Index
Introduction.- Predicting/preparing for economic transitions.- Science of how consumers' buying changes over cycles.- Consumer loyalty strengths/vulnerabilities in cycles.- B2C approaches for dynamic consumer needs/value tradeoff.- B2B approaches for different economic cycles.- Mastering information across economic cycles.- Managing the employee factor through cycles.- Leveraging the power of the community (physical and online).- Summary
Customer relations
Consumer behavior
Business cycles
Recessions
مشتری شناسی
مصرف کنندگان
نوسان های اقتصادی
رکورد
HF5415
,.
5
.
M3853
2010
McKean, John, 1956-
ایران
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
