عنوان

Connecting with Your Customers

IR

997585

انگلیسی

IR

Connecting with Your Customers

[Book]

Boston, Mass.

: Harvard Business School Press

, 2006.

vii, 178 p.

(The Results-Driven Manager Series)

Print

Bibliography

Understanding customers' needs - Tuning in to your customers / Kristen B. Donahue - Let the customer make the case / Gerald Bertsell and Denise Nitterhouse - How Best Buy's executives learn from the front lines / Lauren Keller Johnson - The fourfold path to figuring out what your customers really want / Jim Billington - Identifying customer segments - Tuning in to the voice of your customer / James Allen, Frederick F. Reichheld, and Barney Hamilton - What's the cure for customer fatigue? / Kirsten D. Sandberg - Do you really know what to do with your customer data? / Jean Ayers - Survey your customers-electronically - Communicating with customers - Zeroing in on what customers really want / Douglas Smith - Are you reaching your customers? / Richard Bierck - Connecting with your customers - Beyond the carrot and the stick: new alternatives for influencing customer behavior / Frances Frei - Enhancing customer loyalty - Do you know how much your customers are really worth to you? / Uta Werner - Five questions about customer loyalty with Jill Griffin - Five keys to keeping your best customers / Jim Billington - A crash course in customer relationship management - What customer-centric really means: seven key insights / David Stauffer

Customer relations

Customer services

Success in business

مشتری شناسی

خدمات مشتری

موفقیت در کسب و کار

Harvard Business School

ایران

Library of Foreign Languages and Islamic resource

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old catalog

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