Harvard Business Review on Strategic Sales Management
[Book]
Boston, Mass.
: Harvard Business School
, 2007.
vii, 197 p.
: , ill, chart, table
(The Harvard Business Review Paperback Series)
Print
Index
How right should the customer be? / Erin Anderson and Vincent Onyemah - Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer - Understanding what your sales manager is up against / Barry Trailer and Jim Dickie - Better sales networks / Tuba eUsteuner and David Godes - Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion - The sales learning curve / Mark Leslie and Charles A. Holloway - The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss