عنوان

Direct Marketing in Action : Cutting-edge Strategies for Finding and Keeping the Best Customers

IR

100958

انگلیسی

IR

Direct Marketing in Action : Cutting-edge Strategies for Finding and Keeping the Best Customers

[Electronic Source]

Westport, Conn.

: Praeger Publishers

, 2007.

1 CD-ROM

Includes bibliographical references (p. [195]-199) and index

What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customerبs expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.

Direct marketing

Target marketing

Marketing - Management

Consumer behavior

Thomas, Andrew R.

ایران

Library of Foreign Languages and Islamic resource

old catalog

VL

1

a

Y